Our success is built on providing a fair marketplace with trustworthy products and transparent choices. We compete globally for business with other travel companies, both on- and offline. 

How we work

At Booking.com, we believe our success is rooted in providing a marketplace built on transparency, trust, responsibility, and fair competition. This is reflected in the way we work and the thousands of decisions we take every year to improve our platform. 

Keeping that marketplace thriving is paramount to best serving travelers, who deserve choice, great value and an easy shopping experience, and supporting our partners all over the world to bring them more business.

There are many alternatives available to both entrepreneurs and travellers. To be successful, we have to create value and be a trusted partner for everyone. 

A thriving and fair marketplace

Travel is a truly global business with millions of people crossing borders and travelling across continents every year. We compete globally for customers with a large number of other travel companies of all sizes.

Competing globally for business

We believe in fair competition and universal access to supply and demand. Creating a platform of choice for all types of travellers and entrepreneurs of all sizes helps competition to flourish in a global, digitally driven world.

A fair marketplace for everyone

Trust is our most important asset. That is why we have created a platform that travellers and entrepreneurs can trust.

A platform you can trust

We want to make it easier for everyone to experience the world. This means helping travellers find just the right experience from an almost infinite number of choices. Our ranking algorithms, filters, and different products play a crucial role in identifying and displaying the most relevant results in a transparent way.